Tag Archives: coffeeshop

QR Codes ~ Basics for Coffeeshop Marketing

What if you had a QR code artist design your brand logo into a QR code, printed it on tee shirts and gave the tee shirts away? There are unlimited uses for QR code. You could produce a QR code and tweet it out, driving a 10% discount coupon that all your Twitter followers could share with their friends to redeem at your store.

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The Grocer (c 1900)

I think of the pride these small business owner’s had in the establishments and how they considered a clean and attractive storefront as essential to their customer satisfaction and retention.

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Geolocation – Facebook Shelves Facebook Places – Are you using Foursquare?

In observing the social media adoption by the foodservice industry, Facebook Places was never a competitor to Foursquare. This begs the question – have you been using Foursquare or some other geo-location app to help drive customer loyalty and sales?

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Facebook Ads for Cafes ~ Ten Block Rule

Solutions for Operators There’s an old adage in the restaurant industry about where your customers come from. It’s the Ten Block Rule. The Ten Block Rule states that 80% of your customer base comes from a ten square block area around your business. Does this hold true for your shop? Have you taken the time […]

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Basic Social Media for Cafes

Solutions for Operators Social media for foodservice and coffeeshops has exploded in the past two years. Is your business taking advantage of this effective communication tool to reach customers and build brand loyalty? For the cost of a few hours a week, a cafe can build new relationships, strengthen existing relationships and increase sales. There’s […]

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Item Costing Your Menu

Solutions for Operators A standard practice in the restaurant industry is to calculate the food cost of every item you sell. Knowing this cost allows you to a) purchase ingredients more wisely and b) maintain and train staff to standards. There is a time investment in making these calculations, but the reward is a “tighter […]

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Calculating Labor Cost in Cafes – Weekly Forecasting

Operator Solutions Using Mocafe In my prior career as a executive chef, I wrote hundreds of work schedules. Let’s look at some factors operators have to take into account in managing efficient production labor cost: Staff training and abilities Anticipated business volume Local event calendars Potential constraints (risks to the schedule) The question today is, […]

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From Scratch versus Ready To Go Coffeeshop Solutions

Operator Solutions Using Mocafe One of the challenges facing foodservice operators dwells on the question of preparing items from scratch or purchasing products that require minimal labor. This question permeates the foodservice industry at all levels, from quick serve (QSR) to ultra-hyper-local-fine-dining. Attend any foodservice or beverage tradeshow and you’ll see numerous exhibitors offering solutions […]

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Into The Heat

As tough as I imagine myself to be, I’m still… a guy. I can hike twenty-some miles in a day (if I put my soul into it), break back with friends on construction projects and endure tons of mosquitoes. But I’m still… a guy. At the end of the day I can still be accused […]

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