Basic Social Media for Cafes

Solutions for Operators

Social media for foodservice and coffeeshops has exploded in the past two years. Is your business taking advantage of this effective communication tool to reach customers and build brand loyalty?

For the cost of a few hours a week, a cafe can build new relationships, strengthen existing relationships and increase sales. There’s a lot of good content and resources on the web that delve into the details of social networking for small businesses; here are a couple:

  • Social Media Club – an international professional association with over 200 chapters. The main organization publishes a fair amount of best practice materials on their website and there are links to local chapters, most of which hold monthly educational meetings open to the public.
  • Mashable – is the leading online journal of social business practices and news. There’s a great search function to find the topic you’re looking for.
What basic strategy is most effective for a cafe?
  • Facebook Fanpage – easy to setup and administer. Facebook also provides metrics (called Insights) that allow you to see what’s happening behind the page.
  • Twitter account – Engaging other Twitterers in conversations gets noticed.
  • Foursquare – Establishing a Foursquare location and offering a special to customers who “check in” to your location.
With just these three tools, you can positively impact your brand development. For more robust opportunities, post a comment to this blogpost and we’ll give our recommendations. By the way, setting up and being active on those three networks will put micro data points into the web that search engines like Google will process and rank – the more content on a Twitter, Foursquare and a Facebook fanpage you have, the higher your business will rank in search engines.
Got questions?
Jeff from Mocafe
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Categories: Operator Solutions

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