Geolocation – Facebook Shelves Facebook Places – Are you using Foursquare?

In observing the social media adoption by the foodservice industry, Facebook Places was never a competitor to Foursquare. This begs the question – have you been using Foursquare or some other geo-location app to help drive customer loyalty and sales?

Basic Social Media for Cafes

Solutions for Operators Social media for foodservice and coffeeshops has exploded in the past two years. Is your business taking advantage of this effective communication tool to reach customers and build brand loyalty? For the cost of a few hours a week, a cafe can build new relationships, strengthen existing relationships and increase sales. There’s [...]

Item Costing Your Menu

Solutions for Operators A standard practice in the restaurant industry is to calculate the food cost of every item you sell. Knowing this cost allows you to a) purchase ingredients more wisely and b) maintain and train staff to standards. There is a time investment in making these calculations, but the reward is a “tighter [...]

From Scratch versus Ready To Go Coffeeshop Solutions

Operator Solutions Using Mocafe One of the challenges facing foodservice operators dwells on the question of preparing items from scratch or purchasing products that require minimal labor. This question permeates the foodservice industry at all levels, from quick serve (QSR) to ultra-hyper-local-fine-dining. Attend any foodservice or beverage tradeshow and you’ll see numerous exhibitors offering solutions [...]