MOCAFE chocolate on sale on Amazon!

When I think February, I think groundhog, leap years and love. And also…chocolate. With Valentine’s Day smack in the middle of the month, it’s a great excuse to indulge your chocolate craving all month long. You know I’m heading to the store later to pick up some marked down Valentine’s Day candy! As promised, MOCAFE [...]

Start the New Year Off Right!

Mocafe welcomes 2012 with some great deals just for you! Beginning January 15th, visit Amazon.com and receive 15% off all Mocafe Chai items. You heard me right…15% off! Everything from spiced chai to mango chai and all flavors in between, in a variety of sizes. Happy 2012, indeed! Starting January 15, visit this link and [...]

QR Codes ~ Basics for Coffeeshop Marketing

What if you had a QR code artist design your brand logo into a QR code, printed it on tee shirts and gave the tee shirts away? There are unlimited uses for QR code. You could produce a QR code and tweet it out, driving a 10% discount coupon that all your Twitter followers could share with their friends to redeem at your store.

Geolocation – Facebook Shelves Facebook Places – Are you using Foursquare?

In observing the social media adoption by the foodservice industry, Facebook Places was never a competitor to Foursquare. This begs the question – have you been using Foursquare or some other geo-location app to help drive customer loyalty and sales?

Seasons Bounty: A simple way to increase cafe profit

One of the easiest ways for a cafe to stretch it’s purchasing dollar is by putting food up, or preserving. At this time of year in the Northern Hemisphere, the bounty of the season is readily apparent, not only at farmer’s markets, but also at the grocery or through your produce vendor.

Seasoning Your Menu

Solutions for Operators I hate to point this out, but Fall is nearly upon us in the Northern Hemisphere. This morning upon waking, the air was chilled; admittedly sensitive to cold, I had to wear sweats. Do you change your cafe menus with the seasons? It’s a great way to keep your existing customers intrigued [...]

Scent Memory — Keeping Husbands Out of the Dog House Since 2011

The smell of chai reminds me of when I met my husband. We were both in college; I was 19, he was 21. Babies! We began dating in early April, when the beginnings of spring teased us, but being in New England, the days were still damp and often cold.

The Zen of Motorcycle Mocha

On a summer afternoon, not much rivals a motorcycle ride. The wind cools you down, and there’s not usually much traffic. Yesterday we took a ride. As we were preparing to go, I prepared, and packed Mocafe Original Mocha Frappes. Here’s a trick for keeping frozen drinks cold longer – a very McGyver solution. Take two of those [...]

Summer Thunderstorm Brew

Thunderstorms seem to be a regular event in summer across the northern USA. I remember growing up in Montana that it seemed like clockwork – about 4pm five days a week a good thunder/lightning storm would blow through and an hour later it was clear again. I’ve always loved watching lightning storms. Standing on the [...]

Basic Social Media for Cafes

Solutions for Operators Social media for foodservice and coffeeshops has exploded in the past two years. Is your business taking advantage of this effective communication tool to reach customers and build brand loyalty? For the cost of a few hours a week, a cafe can build new relationships, strengthen existing relationships and increase sales. There’s [...]