Mocafe Chai/Cocoa Giveaway on These Little Moments!

Today I am thrilled to be teaming up with Mocafe to offer a Chai Giveaway worth $50!!! I wish I could enter myself. Y’all know my deep devotion to this magical drink. Entering is easy, and you have three chances to win! Head on over to my blog These Little Moments for you chance to [...]

QR Codes ~ Basics for Coffeeshop Marketing

What if you had a QR code artist design your brand logo into a QR code, printed it on tee shirts and gave the tee shirts away? There are unlimited uses for QR code. You could produce a QR code and tweet it out, driving a 10% discount coupon that all your Twitter followers could share with their friends to redeem at your store.

Rock You Like a Hurricane

As I type this, we are experiencing the wrath of Hurricane Irene. Truthfully, it’s not as bad as we anticipated, which is great. We had some rain, and the crazy wind continues, but as of right now we still have power and no trees have come crashing though the windows. I consider this a good [...]

Mocha Banana “Ice Cream”

If you’re an avid blog reader like I am, chances are you’ve recently stumbled across a recipe for banana “ice cream” that’s been circulating the mommy/home/food blogs lately. You can’t get any easier than this recipe. Step one: Chop up a banana. Step two: Freeze it. Step three: Stick it in the food processor and [...]

The Grocer (c 1900)

I think of the pride these small business owner’s had in the establishments and how they considered a clean and attractive storefront as essential to their customer satisfaction and retention.

Baby’s First Brew

My husband and I are in the final stages of both selling and buying a home at the same time. If you value your sanity, I don’t recommend this. If you’re a parent to a toddler, I really don’t recommend this, as any sense of order and sanity you were able to maintain post-childbirth will [...]

Geolocation – Facebook Shelves Facebook Places – Are you using Foursquare?

In observing the social media adoption by the foodservice industry, Facebook Places was never a competitor to Foursquare. This begs the question – have you been using Foursquare or some other geo-location app to help drive customer loyalty and sales?

New Englanders — Passionate About Their Coffee

Despite living in Rhode Island for a decade, I was born and raised in New York, about an hour north of the city. My dad drank coffee regularly, and in high school when the seniors were able to walk off campus during their lunch hour, many would come back with cups branding the double letters [...]

Ritz Carlton Service for Cafes ~ Building Customer Loyalty

Do you train your staff on memorizing customer preferences? Do you reward employees that develop great skill in this? What is the value to your business if one customer like me brings in five new regular customers?

Seasons Bounty: A simple way to increase cafe profit

One of the easiest ways for a cafe to stretch it’s purchasing dollar is by putting food up, or preserving. At this time of year in the Northern Hemisphere, the bounty of the season is readily apparent, not only at farmer’s markets, but also at the grocery or through your produce vendor.